Should I show my prices on my website, and how do I sell a high-priced offer?

If your price is over about $1,000 a month, Votel recommends not showing it on the page and discussing it on a consultation call once you have built rapport. Some people will not book a call if the price looks high.

Nobody lands on a page and types in a credit card for a high-priced offer, such as $3,000 a month with a $3,500 setup fee. Instead of a purchase button, use a request more information form, a demo booking or a lead magnet to warm prospects up.

Whatever the price, make the offer easy to understand. If you run ads to a page and it is not obvious what you do, redo the page.