How should I price the AI services I sell to my clients?

Votel recommends pricing on the value you create for the client, not on your cost and not on the software. You are not selling a piece of technology, you are selling a solution to a problem. A treatment center that gets 20 more beds filled a month gains around $200,000 in value. They did not buy a bot that answers messages, they bought a solution that books beds, so the price can be many times higher than a plain AI bot price.

Put yourself in the business owner's shoes and ask how much you would pay to receive that much business. A service is easiest to price when the owner instantly knows what one result is worth. A contractor who knows one refrigeration build-out for a convenience store is worth about $20,000 can quickly work out what one or five extra projects a month are worth, and your price feels small next to it. Services such as Google reviews or social media management are harder to price because the value is subjective and hard to track, so connect them to a result the owner cares about, such as more traffic to their offer and more sales. Pricing that removes the client's risk, such as a performance based price, makes the offer an easy yes.

Useful anchors for your price: the cost of a 24/7 answering service (roughly $150 to $1,000 a month), the cost of hiring a receptionist or an appointment setter, and the hourly rate of the client's professionals. For plumbers, a setup fee of roughly $1,000 to $2,500 is reasonable because one call or one job pays for it. For a business with a team or a real presence, such as a personal injury law firm that is not a solo practice, charge at least $997 a month and up to about $5,000 a month. Lawyers bill $250 to $450 or more an hour, and keeping one large case alive pays for the service many times over. Ask the prospect for their average case value, then ask whether saving one of those cases, for example by making sure the client keeps going to treatment, would help their business.

Do not discount because you are new, and do not race to the bottom. At $97 a month you need a very large number of clients and you will spend your time on support. Decide how many clients you can manage at the same time and what monthly revenue you need. Low-value clients such as nail salons are hard to sell to because they do not pay much. High-end businesses such as med spas pay more, and running their Facebook ads to bring in more appointments is another valuable service.

Pricing shapes other agencies use include a 14 day trial, a setup fee that includes the first month (a flat fee based on the client's niche), and then a recurring monthly fee.